Orchard Markets is a beloved small-town grocery store known for its fresh produce, community-focused values, and welcoming atmosphere. This rebrand project aimed to modernize the store’s visual identity while preserving the warmth, familiarity, and down-to-earth ethos that locals cherish.

The rebrand included a refreshed logo, updated brand colors and typography, redesigned signage, and a responsive website that reflects the store’s commitment to quality and community. The design approach stayed rooted in Orchard Markets’ original aesthetic—natural textures, warm tones, and approachable language—while bringing a clean, contemporary feel that appeals to both long-time shoppers and new customers.

The result is a cohesive and inviting brand system that honors the store’s history while supporting its future growth, both in-store and online.