NewSchool is a conceptual virtual tattoo conference aimed at engaging the next generation of tattoo artists—apprentices and early-career creatives looking to grow their skills and break into the industry.

The visual identity was inspired by the bold, exaggerated style of New School tattoos, along with vibrant influences from 90s pop culture and graffiti art. The result is a high-energy, colorful brand that speaks directly to a younger, rebellious creative audience.

For this project, I developed a full branding system, animated logo, and social media content. Each element was designed to reflect the expressive, dynamic nature of tattoo culture while maintaining clarity and cohesion across digital platforms.